The Old Elm – Vanha Jalava
This experimental advertisement from 2015 approaches product advertisement from an unconventional angle. The idea behind this work is to renounce well-established marketing techniques. Techniques that manipulate customers with ever more eye and attention-seeking visual fireworks and promises of joy and total satisfaction. I believe that more and more people recognize that well-being is not established by the purchase of advertisement promises. The Old Elm is an advertisement concept that displays our Pare luminaire neutrally with no other statement than its own visual appearance. Viewers are required to give their own meaning to it and envisage it in their own personal living environment.

production / Symposium Films & Oliver Walter